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Second-hand market study

How to perform in the peer-to-peer market?

Trends, pain points and expectations of Europe's booming second-hand market. Download for free!

For decision-makers in the second-hand market, widely reported by the press

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A study conducted by

For the 2024 edition of the market study, Tripartie is once again collaborating with consulting firm Wavestone. The aim is to provide decision-makers and journalists wishing to tackle the fast-growing private-label and second-hand market with a clear, up-to-date overview of the key issues and figures. It covers the following topics:

  • Why is the second-hand market exploding?
  • What are consumers' pain points and expectations?
  • What tools can be used to control risks and optimize transactions?
  • Our Expert Perspective

Tripartie, a company specialising in AI-powered user dispute resolution for Marketplaces and in supporting major brands in this market, is once again collaborating for the 2024 edition of its European C2C market study with Wavestone, Europe's leading strategy and management consultancy.

Tripartie and Wavestone combine their expertise to enable decision-makers and journalists to quickly understand the keys to the fast-growing second-hand market. Up-to-date macroeconomic data, trends & key players, new consumer expectations, pitfalls to avoid... This new study will enlighten leaders in the second-hand sector and those who wish to position themselves in this booming market.

The second-hand market is now worth over 128 billion euros, and has already won over 87% of Europeans. Annual market growth is in double figures, driven by declining purchasing power and the explosion of e-commerce, but also by environmental considerations and the stigma of the health crisis. Numerous players, both generalist and specialist, online and brick & mortar, are fighting for their place.

But behind this unbridled growth lies a reality that is sometimes less fortunate: fraud, dissatisfaction, litigation are the lot of many users, to the detriment of the reputation and development of the least well-equipped platforms.

Faced with this observation, Tripartie and Wavestone are pooling their know-how to enlighten the managers of startups, retail companies and key accounts on the steps to follow to ensure that users have the most pleasant experience possible, from end to end of the transaction.

For the first time, a focus is made on second-hand luxury – a second-hand luxury market estimated at €35 billion in 2024 (+15.50% annual growth) – in order to understand its particularities related to high average baskets, reputational issues and the risks of counterfeiting.

Decision-makers have access to a comprehensive second-hand market study highlighting:

  • The dynamics of the second-hand market;
  • Pain points and consumer expectations ;
  • Tools to control risks and optimize transactions;
  • A focus on the luxury market and second-hand luxury.

For Victorien De Doncker, President of Tripartie : " The development of peer-to-peer purchases is hampered by the risks it entails and the lack of trust between users. Our ambition is to share our knowledge of this market to enable all brands to integrate second-hand and transactions between individuals at the heart of their business, with complete peace of mind. We want every business to be able to grow while changing our consumption habits. »

Julien Miniconi, Director of Wavestone, said:« Tripartie and Wavestone help you decipher the second-hand business model thanks to our respective experiences in this market. In just a few pages, we offer an understanding of its ecosystem to help our clients transform its potential into a development opportunity. »


From Doncker





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Reliable data on the second-hand market

Throughout the study, the reader will have access to numerical benchmarks, such as the current market size and forecasts for the future, in Europe and around the world (see the graph opposite for an example).

We wanted to share here an overview of some significant statistical data :

  • The second-hand market is worth more than €128 billion worldwide
  • The global second-hand market is growing at an annual rate of +22.00%
  • The second-hand market now appeals to more than 87% of Europeans
  • 1 in 5 people have already sold their phone on the second-hand market
  • 46% of citizens have bought at least one second-hand product in the last 12 months
  • Resale is expected to grow 9 times faster than the wider apparel sector by 2027

Are you interested in the luxury market? We focus on this topic in the study. You can also read our dedicated article: The second-hand luxury market: key figures, trends and challenges in 2024.

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