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Second-hand market study

How to perform on the market of transactions between individuals?

Trends, pain points and expectations of Europe's booming second-hand market. Download for free!

For decision-makers in the second-hand market, widely reported in the press

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A study conducted by

For the 2024 edition of the market study, Tripartie is once again collaborating with consulting firm Wavestone. The aim is to provide decision-makers and journalists wishing to tackle the fast-growing private-label and second-hand market with a clear, up-to-date overview of the key issues and figures. It covers the following topics:

  • Why is the second-hand market booming?
  • What are the pain points and expectations of consumers?
  • What tools can be used to control risk and optimise transactions?
  • Our expert point of view

Tripartie, a company specialising in AI-powered user dispute resolution for Marketplaces and in supporting major brands in this market, is once again collaborating for the 2024 edition of its European C2C market study with Wavestone, Europe's leading strategy and management consultancy.

Tripartie and Wavestone combine their expertise to help decision-makers and journalists quickly understand the keys to the fast-growing second-hand market. Up-to-date macro-economic data, key trends and players, new consumer expectations, pitfalls to avoid... this new study will enlighten the leaders of the second-hand sector and those wishing to position themselves in this booming market.

The second-hand market is now worth over 128 billion euros, and has already won over 87% of Europeans. Annual market growth is in double figures, driven by declining purchasing power and the explosion of e-commerce, but also by environmental considerations and the stigma of the health crisis. Numerous players, both generalist and specialist, online and brick & mortar, are fighting for their place.

But behind this unbridled growth lies a more unfortunate reality: fraud, dissatisfaction and disputes persist, to the detriment of the reputation and development of the least well-equipped platforms.

With this in mind, Tripartie and Wavestone are pooling their expertise to help startup managers, retail companies and key accounts understand how to ensure the best possible end-to-end user experience.

For the first time, we zoom in on the second-hand luxury goods market - estimated to be worth 35 billion euros in 2024 (+15.50% annual growth) - to understand its particularities linked to high average baskets, reputation issues and counterfeiting risks.

Decision-makers have access to a complete second-hand market study highlighting :

  • The dynamics of the second-hand market;
  • Pain points and consumer expectations;
  • Tools to control risk and optimise transactions ;
  • A focus on the luxury market and luxury second-hand goods.

For Victorien De Doncker, President of Tripartie: " The development of purchases between individuals is limited by the risks it entails and the lack of trust between users. Our ambition is to share our knowledge of this market to enable all brands to integrate second-hand and consumer transactions into their business, with complete peace of mind. We want every company to be able to grow while changing our consumer habits. "

For Julien Miniconi, Director of Wavestone: " Tripartie and Wavestone help you to decipher the second-hand business model thanks to our respective experiences in this market. In just a few pages, we offer an understanding of its ecosystem to help our clients transform its potential into development opportunities."


De Doncker





Digital Marketing,










Reliable data on the second-hand market

Throughout the report, readers will find key figures, such as current market size and forecasts for the future, both in Europe and worldwide (see graph opposite for an example).

We would like to share with you some of our most significant statistical data:

  • The second-hand market is worth over 128 billion euros worldwide
  • The global second-hand market is growing at an annual rate of +22.00%.
  • The second-hand market now appeals to over 87% of Europeans
  • 1 in 5 people have already sold their phone on the second-hand market
  • 46% of people have bought at least one second-hand product in the last 12 months
  • Resale is expected to grow 9 times faster than the wider apparel sector by 2027

Interested in the luxury goods market? We focus on this topic in our study. You can also read our dedicated article: The second-hand luxury goods market: key figures, trends and challenges in 2024.

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