SMG chooses Tripartie to secure the transactions of its platforms

Swiss Marketplace Group (SMG) is a pioneering network of online marketplaces and a forward-thinking European digital company that simplifies citizens' lives through innovative products. The portfolio currently spans four business areas: Real Estate, Automotive, Finance & Insurance and General Marketplaces.

Initial problem

Swiss Marketplace Group solidifies its leading position in the Swiss and European classifieds market. The group has a major strategic challenge to migrate to a transactional-based business model, and is therefore faced with the need to secure transactions for individual users on its multiple platforms. The objective is to avoid both a rise in deliberate fraud and user disputes mainly due to dissatisfaction problems.

The initial problem is therefore twofold: to provide users with a framework of trust to carry out transactions with complete peace of mind, and to deploy them quickly while controlling the necessary resources.

Added value of Tripartie

The Plug&Plug approach to solutions Tripartie and the flexibility of its technical teams during deployments have made it possible to:

• Consolidating all the functionality needed for C2C transactions to run smoothly into a single integration
• Strict compliance with applicable regulations, e.g. related to payment or personal data
• The deployment of a business model adjusted according to the growth and specific volumes of each platform
• The establishment of a dedicated support team guaranteeing continuous and personalized follow-up

Main platforms of the generalist vertical