Bricorama optimises its second-hand platform thanks to Tripartie

Bricorama is the third brand of Les Mousquetaires, the one dedicated to DIY. Founded in 1975, it joined the Group at the beginning of 2018 to complete the offer. Located on the outskirts of major cities, Bricorama's 122 points of sale offer a complete range of products, specialising in DIY, gardening, decoration and landscaping.

Description of the project's ambition

In an economic context marked by persistent inflation, Bricorama has maintained its constant desire to innovate and diversify its offer. With this in mind, the company has undertaken the launch of a platform dedicated to second-hand for DIY products. This ambitious initiative aims to digitize the company's e-commerce activity while stimulating the development of physical stores with a local approach.

The creation of this new platform, dissociated from the website, reflects Bricorama's commitment to remain at the forefront of market trends. By providing customers with easy access to a wide range of second-hand DIY products, the company meets the evolving needs of its customers while actively contributing to the promotion of the circular economy.

In order to offer a seamless shopping experience, the Bricorama Occasion team calls on Tripartie to integrate Resolution Center^® and allow their users to be supported in the event of a problem or dissatisfaction.

Added value of Tripartie

It's how easy it is to deploy the solution Tripartie Resolution Center^® , which reduces the project's go-to-market , the group's main objective during the preparatory phases. The simplified integration of Resolution Center^® allows Bricorama to refocus its efforts on its core business - namely building an exclusive offer, a perfect user experience and managing logistics - while guaranteeing a secure and reliable experience for all its users on the new platform.