The Le Trico app secures its users' transactions with Tripartie Safe Checkout^®

Le Trico is an application for buying and selling fashion items between individuals present in New Caledonia. Inspired by the world leader Vinted, which does not operate in this geographical area, it offers a local solution that is very popular with its several thousand users.

The rise of second-hand in New Caledonia reflects a growing global trend towards more sustainable and conscious consumption. While New Caledonian society, like many others around the world, has long favoured new products, environmental awareness and the promotion of the circular economy have led to a significant change in consumer habits.

This transition to second-hand is part of a collective desire to reduce waste, preserve natural resources and support more ethical and responsible economic practices.

The second-hand market in New Caledonia has diversified, extending from clothing and accessories to electronics, furniture, and beyond, attracting a varied clientele eager to save money while participating in an ecological approach. This phenomenon is driven by different actors, from specialist shops to online platforms, flea markets and community initiatives, each contributing in their own way to this significant shift towards a more sustainable lifestyle.

Initial problem

In 2020, while Vinted and other players in the sale of fashion items between individuals are expanding around the world, no solution exists for the inhabitants of New Caledonia. It is in this context that Le Trico was born.

A year later, Rachel Roux, who saw this application as a future local leader, bought the company and immediately started developing the commercial aspects and new features for its users.

For the time being, the young application only offers a service for placing ads and putting individuals in touch with each other. In order to provide more security and offer an alternative to cash payment, the new manager undertook the integration of a secure payment feature coupled with a delivery service and Rachel knows that the Go to market is a crucial factor for success.

Very few solutions that can meet this need are available in this part of the world. Rachel naturally turns to Tripartie to deploy this new feature which, in addition to providing security and a new means of payment, makes it possible to monetize the platform's exchanges.

How Tripartie helped Le Trico achieve its goals?

Thanks to its unique technical and contractual architecture, Tripartie has made it possible for:

• Express deployment of the solution within the Le Trico mobile app;
• The implementation of all the functionalities necessary for the smooth running of C2C transactions in a single integration: fraud, payments, logistics and litigation management;
• Compliance with payment-related regulations;
• A monthly subscription tailored to the growth of the application.